Nizam Ahmed

Welfare Caseworker

Simon Ashmore

Chief Executive Officer

Simon joined us in January 2025 bringing six years’ experience in the sector gained at the Bank Workers Charity, where he led services, wellbeing, marketing, fundraising and digital development.
Prior to this Simon had a nine-year career at the Royal College of General Practitioners (RCGP), the examining and professional body for GPs in the UK. There he held a number of commercial and professional development roles including Executive Director of GP Forward View. Simon previously worked at the ifs School of Finance (now the London Institute of Banking and Finance) as the marketing lead. He is a former trustee of Electrical Safety First and non-executive director of Certsure.

Diego Bottaro

Marketing and Communications Lead

Diego joined ABS as Marketing and Communications Executive in October 2023, bringing with him a background spanning the charity, NGO, and academic sectors. He was promoted to Marketing and Communications Lead a year later.

Over the course of his career, Diego has built expertise in strategic campaign delivery, brand management, social media, and data-driven storytelling – working across organisations such as the Law Society, UCL’s Multimedia Anthropology Lab, and LaMiSol NGO in Lyon.

With a Master’s in Urban and Visual Sociology from Goldsmiths and a First Class degree in Photography from Budapest Metropolitan University, Diego combines a strong research and creative background with the communications skills needed to grow ABS’s reach and deepen its connection with the architectural community.

Tricia Johnstone

Chief Financial Officer

Tricia is a chartered certified accountant who joined ABS in November 2023 from her role as a Deputy Director at London’s Air Ambulance where she led the finance team for 6 years.

Her extensive twenty five years’ experience in charity finance spans various organisations including the Museums Association, BASSAC, Community Music and the Amateur Boxing Association of England (now England Boxing) where Tricia developed a deep understanding of the unique challenges and opportunities within the charity sector.

The experience Tricia brings in financial management and strategic planning helps to ensure that our financial operations align with our mission to support architects in need.

Angela Muhammad

Admin & Property Officer

Mimi Tesfaye

Finance Officer

Matilda Badham

Marketing and Communications Lead

Deirdre Anthony

Welfare Caseworker

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