Simon Ashmore

Chief Executive Officer

Simon joined us in January 2025 bringing six years’ experience in the sector gained at the Bank Workers Charity, where he led services, wellbeing, marketing, fundraising and digital development.
Prior to this Simon had a nine-year career at the Royal College of General Practitioners (RCGP), the examining and professional body for GPs in the UK. There he held a number of commercial and professional development roles including Executive Director of GP Forward View. Simon previously worked at the ifs School of Finance (now the London Institute of Banking and Finance) as the marketing lead. He is a former trustee of Electrical Safety First and non-executive director of Certsure.

Diego Bottaro

Marketing and Communications Lead

Richard Beer

Development Manager

Tricia Johnstone

Chief Financial Officer

Angela Muhammad

Admin & Property Officer

Mimi Tesfaye

Finance Officer

Matilda Badham

Marketing and Communications Lead

Deirdre Anthony

Welfare Caseworker

Katie Vivian

Operations Manager

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